BAKERY WORLD

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Since April 2008, the Chantal Eden International Society completely dived into the bakery world in order to create different strategies that lead to marketing plans that completely innovate.

That’s why today, the Chantal Eden International Society can propose different marketing plans that can be used separately or connected to one another. Here is the list of the things we propose in several languages:

The song “the taste of bread”: this song has been presented at the bakery worl cup 2008, and the bakery European cup. The most important people in the whole bakery world quickly got closer to us. We already put into place a concept with the Belgian Ministry for Agriculture, which planned to distribute 300.000 CDs for the Twelfth Night.

This song has been translated in seven languages. You can find it on a personalized CD containig other Chantal’s songs (price depending on the quantity – contact us for the details).

The tale for children: “Giorgio traveling” – first book: this tale will have a several book sequel, because Giorgio travels across all the countries). In the first book, the story is settled: this is the story of a baker who makes his bread with so much love that the world of the elves appears to him in his dreams to give him a mission: he’s asked to travel across all the countries in order to meet the best bakers around the world: they want him to transmit the fluid that’s in his hands and that goes into his bread, because they believe this fluid can make some things change in the world. Thanks to love. (See extract)

Second book: Petrus - the Wiseman of the elf world – makes a promise to Giorgio: when he travels, a delegation from the elf world will come each night and work in his bakehouse to make the bread for the village.

All the volonteers among the elves are excited, and try to copy Giorgio’s bread before he leaves. Hopi, a small and happy elf, arrives when the elves try to make Giorgio’s bread.He asks them if he can try. He makes bread with all his heart, and suddenly, a seven colour rainbow appears above him. The elves immediately recognize the sign of the Great Enchanter.Hopi has managed to make magical bread that has the power to change the way people see…

The elves song “Hopi and Jimmy” (see the tale): with a small album including this song and other songs for children, here is a wonderful present to give to your customers for the end of the year or the Twelfth Night. (Prices depending on the quantity – contact us for the details)

The “elves’ bread” trademark: the magical bread made by Hopi. One of the greatest bakers in Europe – Switzerland – created a special bread that has a taste of childhood, whose ingredients won’t be revealed. We will ask other bakers to create other special breads for the trademark, so as to try and be represented internationally.

Other products around the tale: the collection of the Twelfth Night Cake charms representing elves; a collection of statuettes, posters, and so on. The Chantal Eden International Society owns all the rights of the writing, composing and even illustrating over the products we propose here. We do own the characters of the story, so this is possible to use them in order to create other products, but also to make ads with these characters, if needed.

Any possibility of concepts and events:

- Creating of a rainbow –like the one over Hopi when he succeeded in making the magical bread. Children could go under it to be given “magical powers”… and a present. Big posters or statuettes representing the heroes of the tale.

- Creating small figurines (Hopi and Jimmy). The CD for children, or the tale can be given for the Twelfth Night. Buying several special breads…

What’s interesting witn such a concept is that it can be changed as wanted and can last so that it can be used for several promotional projects that can create customer loyalty, for adults and children.

This concept that you can use, will give you a dynamic and sympathetic image to your customers.

Tue, 07 Jul 2009 18:08:42 +0200

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Chantal EDEN INTERNATIONAL SHOP

BAKERY WORLD

LE MONDE A BESOIN DE VOUS